Tuesday, November 15, 2016
Why are you waiting over a month for a sofa?
I ran across this article in the New York Times and it obviously speaks to the EcoSelect customer mind-set. While it might raise an eyebrow to promote my competitors, the small furniture owners featured share a common vision of the future we're trying to create and we face many of the same challenges mentioned throughout the piece.
There is definitely one statement an owner made near the end of the column that is part of our company’s mantra: Building furniture that is meant to last a lifetime and be passed down through generations.
It also speaks to the spirit of the individual who want to express themselves, not just with words, but with action -- it's important for shoppers to be part of the process of the products they buy, as it gives a greater understanding of the kind of environmental and economical impact caused before making a purchase.
It's a promising outlook for the conscious, younger shopper that wants to do business a better way, moving away from the mega stores that represent a homogenized consumer economy with limited choices or too many choices (not quite right for you). Customization is part of our identity and sense of being, just like the type of shoes we wear to the apps we arrange on our smartphones – and when you think about it, many of us wait months for the next smartphone to be delivered after ordering it!